7 Steps To Create SEO Ready Website: The Ultimate Guide [2020]

Hi, in this article you will be going to learn everything about SEO so that you can get more out of the site and rank your website or blog higher on the search result pages.

I have tried mt best to explain all the major factors you need to consider to rank your website on search engines like Google and Bing.

Ranking an article on any search engine is very much easy (like Google). You have to so all the things in the way they should be done and in this article I have mentioned all those things.

Please read the article carefully because I have shared my personal experience related to SEO.

You can find many blogs, websites, videos, and tools for SEO and this can make it difficult for everyone (especially beginner) to find the correct process to rank a page for the targeted keyword in the search engines.

I will try my best to explain to you the major ranking factors you need to consider before publishing an article.

What is SEO?

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. - According to Wikipedia.

I simple words with the help of SEO (Search Engine Optimization) you can ranking the websites and ages higher in search results to get more traffic to your website and article for free or organically.

You will be surprised to know that they are more than 200 factors that Google use to ranking a page or website in the search results.

But no need to work about all the 200 factors as they do not play an equal roll in the ranking.

Out of these 200 factors, some factors are very important and others are no so much important but you should try to leverage as much as you can so that you can increase the chances of ranking higher in the results.

I have listed all the factors you should consider to ensure the better ranking of your website and pages on Google. The description might be short and to the point.

Do skip any as this might ruin your efforts. If you want to rank your YouTube videos higher in search result you can read the article YouTube SEO.

1. Pick The Perfect Niche For SEO

Now, as you have decided to build a website and sharing your content on the website it time to pick a topic or niche for your website.

You need to choose the best topic or niche for your website as picking a random niche for your blog or website might result in a waste of time, effort, and money.

Don't just pick any random niche and start writing articles on the topic. You have to do some research before creating a website around a niche.

For example, if you have decided to create a website about health or finance that I want to tell you that the chances of your failure are much much higher than as compared to other niches.

Ranking for the health and finance-related tern on Google is really hard to do the great competition there are websites like WebMD, Healthline, etc which have a hight authority than many other websites in the health niche.

I agree that you might rank your article for the health-related queries in search results but it going to take lots of time and before.

This is due to Google's E-A-T Algorithm Update. E-A-T stands for expertise, authority, and trustworthiness. You cant rank your website if you don't have expertise, authority, and trustworthiness on the niches when it comes to health and finance related to the website (mostly).

How To Pick A Perfect Niche

I have tried to list as much as points I can so please check these before picking a niche for your website. As it's better to spend 5 minutes checking these points than wasting your time in writing articles that no one will be going to read.
  1. Pick a niche you are passionate about and you have complete knowledge about the niche. This important because if you will pick the wrong niche you will not be about to create more content for your website after reaching a limit, this might be 10 - 15 articles. 
  2. Pick more than 5 niches you can write about anything about them. If you can write more than 50 articles related to that niche you are good to go. 
  3. Pick a niche with less competition and higher search volume. For this, you can use the Ahref tool.
  4. Choose a niche you can monetize easily. If you pick a niche that is hard to monetize than it will be going to hard for you to earn from your website. You see a list of best advertising networks with quick approval for a publisher to easily monetize the website.
You need to consider all these points before choosing a niche of your website as this can save you from waiting for your time and loss of money.

2. Picking Domain Name For SEO

Buying a custom domain for your website is the first and important step for SEO. If you are using the domains like yourblog.wordpress.com, or any other similar domain names then this will not go to help you a lot in the ranking and SEO.

You need to buy a top-level domain for yourself like ".com", ".org", etc.

This will tell readers that you are serious about blogging and this can also help you in ranking higher.

It's important to reserve a domain so that no one else can buy the domain that you need for your site. You can use any domain registered like Godaddy, Google Domains, Namecheap, etc.

How To Pick A Perfect Domain Name?

There are thousands of domain names available on the web you can pick for your website but when you should take your time before buying any domain name for your website. You need to check all the points mentioned below before you pick a domain name for your website.
  1. The URL should be related to the niche. Try to pick the domain which can best describe your website and the content on your website.
  2. Try to pick a short, sweet, and easy to remember domain name because you will never go to make it difficult for you to read to forget the name of your website and it hard to type.
  3. I would recommend you to pick a .com for your website.
  4. The URL of your website should contain your targeted keyword in it. I know that adding a keyword in the URL doesn't help in ranking but it is appealing to the users.
  5. Try to keep the URL short as soon as possible.
  6. Avoid using hyphens, underscore, numbers, etc. Try to use only alphabets as this will make the domain name easy to remember.
  7. Last but not the least, buy the domain as soon as possible before someone else buy your dream domain name.
By keeping these points in mind you can choose the best possible domain name for your website.

All these ponies are important to consider because one it's selected you can't change it in the future and if you plan to change the URL of your website that this will be going to very time consuming and it will also cause the negative impact on your site's SEO.

3. Keyword Research For SEO

Now, as you are ready with your niche, its time to write the articles read to that topic/niche so that these articles related generate traffic to your website and you can start seeing results. But do you know that are the things that people are searching on Google related to your niche?

For this, you can use free keyword research tools like Ahref, Ubbersuggest, etc.

Just go to these tools and type the keyword that you want to write about. These tools will show you useful data like the search volume, SEO difficulty, paid difficulty, cost per click, content ideas, and much more.

How To Find A Perfect Keyword To Write About?

You need to check the following things before picking a keyword to write about. Picking the wrong keyword will only result in the loss of time.

I have done this mistake in the beginning by writing an article no one is searching for and I want to help you so that you will not replace the same mistake as I did.

There are the best practices for picking the best keyword to write an article about.
  1. Pick a keyword with high search volume ( greater than 1000/month). In the beginning, you can pick a keyword with less search volume (about 100 - 300/month).
  2. Don't pick a keyword that has a hight competition at the beginning of your website.
  3. If you have a new website then you should pick a keyword with high search volume and very less difficult to rank for this you can pick the long-tail keywords and one you have established the authority in your niche you can go for other keywords with higher SEO difficulty.
  4. Choose a keyword with higher CPC because this means advertisers are ready to pay higher advertising free for hat keyword and this means more profit for you as a publisher.
  5. Always use a keyword reader tool to find insight into keywords.
Keyword readers are the process of finding a perfect term on which you can write an article about.

A proper keyword search is more important then writing an article because if you are writing an article with knowing the search volume of the keyword you will end up with an article that no one is search for and no one wants to read.

So, it better to know what people are searching for and what they want to read so that you can create an article on that keyword and ultimately get the traffic to your site.

4. Content Writing

Creating a high quality and original content is the basis of SEO. You can rank any pages with poor, copied or scraped content taken from other sources or even from the most authoritative sources on the web.

You need to create the best content for you read so that the intent of the user for reading your article can be fulfilled.

If readers will be unhappy with the constant on your website then they will defiantly go got bounce back to the results pages and click on the links to the other websites in the search engines result in pages and this will tell Google that users are unhappy with the content on this website and it should rank this website lower in the result pages.

Remember that "Content is king", no matter how much SEO you have done at the end the content on your website will be seen and read my the real humans like you.

If you will provide the most valuable content to your users on the website they will be kept on coming back to your website and they are more likely to convert and you can create a loyal reader for your website and build an authority in your niche.

How to Write An Engaging Content?

Now, you need to learn how you can write an article on your website which can get you consistent organic traffic for free.

All the methods mentioned below are easy to implement and you have to take care of each and every point before publishing an article. If you have queries related to writing content then feel free to ask me in the comments.
  1. Share the info that no one has shared in your niche because this will help in building authority in your niche.
  2. Do not share Scarpe or copied content as this will be going to hurt your ranking and authority. 
  3. While writing an article try to keep the sentences shorty and to the point because short sentences are easy to read and no one likes to read the long article as everyone is looking for quick information.
  4. Include your targeted keyword in the first 3 paragraphs or in the introduction.
  5. Use proper heading (h1, h2, h3,etc), tables, list, points,etc. to make your article easy to read.
  6. Don't use tools for general content for your website.
  7. Wirite articles with more than 3000+ words because it will increase the chances of ranking better and this will also provide in-depth knowledge to the users. But if you can explaining to readers in less than that, it's okay. It about the fulfillment of the user's intent and not the words but sometimes more words means more information and this will also help Google bot in understanding the content much better due to more keywords.
  8. You can use the numbers and figures in the heading to get a better CTR.
  9. Include at least one image in your article.
  10. Add visuals to your article as much as you can (no need to do overdoing) this can include images, videos, infographics, etc.
There are important points you need to keep in mind while writing an article. I am sure that by doing these things before polishing an article you can very much increase the chances of ranking higher in the search results.

5. On-Page SEO

Among the 200 factors, Google uses to rank a page in the search results many are related to On-page and other articles to Off-page.

In this section, I am going to tell you about the major On-page SEO tricks you can use to rank your article higher on Google.

On-page SEO is related to the structure of your article and other components of the page like the words in the article, URL, images, etc.

On-page SEO is the most important and easy to do.

You have to just do something correctly so that Google can know that this article contains the most valuable and related information for a particular keyword and it should be ranked higher in the search results.

Google is a bot and you have to do these things correctly so that when Google bots find your page it can easily figure out the keywords for which it should rank your age.

For On-Page SEO you have to keep the following things in mind.

1. Write The Most Appealing Title For Your Article

Optimize h1  heading for higher CTR in the search results. A hover CTR means tells Google that more people are clicking on your listing and the content on your website is more related to the searcher's query and eventually your website and article will start ranking higher. 

How To Write Appealing Title For Your Article?

Whenever you write an article. Try to use the most appealing title so that more and more people will click on your article when your article is shown in the search results.

In this way, you can increase your CTR and get more traffic to your website. There are some methods you can use to write the best title for your article and do the basic SEO.
  1. Use long a descriptive title for every post. About 50-60 words long.
  2. Add the target keyword for which you want your article to ranking on Google in the first few words. No need to do keywords stuffing. Adding one time is sufficient.
  3. You can add the numbers, figures, how-to, etc so that it looks attractive in the search results.
  4. Add Some Emotion to Your Title Tags.
  5. Add current in the title.
You have written the title related to the query. If the title is spammy that only a few people will be going to click on your article and this will tell Google that no one is interested in your article and it not related to the searcher's query and Google will drop your rankings.

2. Add Keywords In Your Article

For SEO adding keywords to your article is one of the most important things. As we all know Google uses keywords to figure out the content of an article.

If you will use the targeted keywords very few times in the article then it will be going to make it harder for Google to find the topic of your article.

Every when someone will be reading your article (for example SEO) and the words he searched for is not resent in your article even single time this will a bad experience for the user.

What Are The Best Practices for Adding Keywords In A Article?

There are some tips you can use to add the targeted keywords in your article.
  1. Use your target keyword at least 1 time in the first 100 words of your article.
  2. Use long-tail keywords so that you can rank for more than one term on Google.
  3. Strictly avoid keywords stuffing because this will be going to negatively affect your ranking and SEO. It's a bad experience for users also.
  4. Use Semantic keywords so that Google can better understand the content.
Make a balance of keyword density. Do not try to do keyword stuffing. All the keywords should be added in the sentences when necessary. Ultimately, a human will be going to read your articles.

3. Optimize The Description For SEO

You should always use a custom search description for each article as after title, the description the most visible part in the search results. You need to write a description that best describes the content of your article.

How To Optimize The Description For SEO?

You can check these points to write a better description of your article.
  1. Write a different or unique description for each article.
  2. You can use Use action-oriented language to get more clicks.
  3. Write the relevant description and add your targeted keywords to get more clicks. Google also highlights the keywords in the search results.
  4. Provide a reason for the searchers to click on your article.
By optimizing the description you can get more clicking and a higher CTR in the search results which means a higher ranking in the search results and more traffic to your website.

4. Optimize The URL For SEO

When some make a search on Google. There things Google show - Title, Description, and URL of the article.

Many of us optimize the title and description. We have already discussed the title and description, now its time for URL optimization.

How To Optimize The URL For SEO?

Here are some best practices to optimize a URL for SEO.
  1. Keep the URL short as much as possible.
  2. Don't use the underscore in the URL. 
  3. Use only hyphens.
  4. No need to add a number.
  5. It is better to write a URL like aulpiny.com/seo.html than aulpiny.com/rewhfn8r3.html.
  6. Make the URL easy to understand
  7. Add the targeted keyword in the URL.
Adding keywords in the URL doesn't directly help in the rankings but it improves the user experience and makes the URL easy to understand.

When some will be going to see the URL in the search results. He/she can easily understand that the website is related to his/her query and it contains useful information.

A URL with random alphabets and number look spam and no fewer peoples are likely to click on the URL like that.

5. Optimize For Review or FAQ Schema

You can use optimize your article for Reviews and FAQ schema to make it easy for Google and users to better understand the content on your website. If you have a food or recipe blogs that you should use the review schema for your website.

How To Add a Review or FAQ Schema?

Adding Review or FAQ Schema is simple and you can add both in less than 15 minutes. If you are using Wordpress then you can add plugins and they will do this for you automatically.

Adding Review or FAQ Schema does not affect your SEO but it indirect help in SEO by increasing CTR and improving the user's experience.

You can read these articles on Rich results and Markup for FAQ. Use the Structured Data Testing Tool by Google to ensure the code is working correctly and as per your expectation.

Adding Reviews or FAQ Schema to your article will make your article stand out. If searchers will going to see attractive elements like starts, reviews, tables, data, faq, etc.

In the search results than they are more likely to click on your link. This is a great user experience and it will also increase CTR which results in more organic traffic.

6. Improve User Experience On Your Site For SEO

No matter how much great your content is, how much SEO you have done for your site, and no matter how nice the website design is if the user experience of not good then you will never going to rank higher in the search results.

If someone is coming to you website from Google or from any other source and having trouble in finding the content or user is unhappy with the content on your website then he/she will be going to bound back to the Google search result page and this will tell Google than users are not happy with the site and your site's ranking will automatically going to drop.

How to Improve User Experience On Your Site For SEO?

You can do follow these simple steps to ensure excellent users experience on your website.
  1. Writing engaging content.
  2. Use the original image in your article, if you're like you can create your custom images because this will tell the user that you are serious about your website and this will also prevent and copyright infringement. There are many websites you can use to find free images with no copyright.
  3. optimize images for SEO by adding alt text.
  4. Avoid using popups on your website.
  5. Use an HTTPS for your website.
  6. Don't show excessive ads on your pages.
  7. Provide a clean and simple user interface. Provide easy navigation.
  8. Add external and internal links on your website.
  9. Engage users by making them moment on your website.
  10. Avoid using large and hard to read sentences.
  11. Use multimedia in your article.
  12. Improve page speed for the best user experience. You can do this by compressing images, minimize CSS and javascript. You can check your website's speed on Google PageSpeed Insights for free.
  13. Get comments on your articles.
  14. Make your website mobile-friendly. You can check whether your website is mobile-friendly or not.
  15. Avoid grammatical errors.
  16. Use Analysing Tool to better understand the user's behavior on your website and then make necessary changes.
If users will spend more and more time on the website and read more and more and more articles on your website then this will tell Google that users are engaging with the website and it contains and they are happy with the kind of content present on the site.

Page speed is one of the most important ranking factors on Google. Try to improve the page speeds as much as you can. No double your ranking will start improving over time and users are more likely to convert.

6. Offpage SEO (Link Building)

As we have discussed the on-page SEO, now it time to do Off-page SEO. As you can guess from the name this they of SEO is done outside of your website.

Off-page SEO is as much as important as on-page SEO. There are many Off-page ranking factors Google uses to rank a website and web pages in the search results page.

Let's discuss all the major Off-page SEO factors that Google uses and how to use you can Optimize your website for Off-page SEO for the batter rankings.

1. Building Backlinks For Your Website 

A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, our web directory. A backlink is a reference comparable to a citation.

Google looks backlinks as the vote for your website from other websites.

If your website has more backlinks than your competitors than this will tell Google than your website is better than your competitors and it will rank you higher in the search results.

How To Get Backlink For SEO?

Getting backlinks from other websites is the most important SEO factor. If you are ranking on 2 pages of Google and you can generate backlinks for your website or article then shortly your article will move to the 1 page of Google and Ultimately on the top 3 positions in the search results page. There are some methods to get backlinks to your site in less time.
  1. Create an awesome constant so that other websites can refer to your articles.
  2. Create infographics for your site and when some use the infographics create by you, then you can ask them to link back to your site.
  3. You can email the site owner and ask them if they can add links to your website in their articles.
  4. Find the broken links in the article of other websites and inform them about the broken link on their site and ask them to replace the broken link with an active link to your site.
  5. Guest post on other websites to get free backlinks.
  6. Properly interlink the article on your website.
By using these smile methods you can get a backlink from other websites in less time. But remember the sites linking to your site much be authentic. 

How Not To Get Backlink For SEO?

Getting backlink to your website is important for SEO, but while building backlink keeps the following think in mind to avoid any negative effect on your site's SEO.
  1. Don't get a link from the forms.
  2. Don't get the link from the spammy website as this will tell Google that your website is also spam.
  3. Don't get backlinks from the website which are not related to the niche of your website.
  4. Avoid getting nofollow links because their type of link doesn't help in SEO.
  5. Never building by using Automatic Link Building Programs.
Google can easily identify whether the backlinks that your website is getting are genuine or build to manipulate the search ranking of your website. 

Link-related off-page factors?

Google doesn't treat each link equally in your ranking. Some backlinks are more important than others. Sometimes getting 1 backlink to a website is better than getting 100 backlinks. Let's discuss more it.
  1. More number is backlinks to your site mean better ranking. Backlinks and rankings are directly proportional to each other.
  2. Getting a backlink from the authoritative website is more important than getting a backlink from a small website or the websites with very low domain scores.
  3. Link with rel=“nofollow” tag doesn't help in SEO but backlinks with rel=“dofollow” tag are important for SEO.
  4. Getting backlinks from websites that are related to the constant on your website or article is important than getting a link from the website or pages which are not related to the niche of your website. Getting backlinks from a website that is not related to the content on your site can negatively affect your rankings.
After these only, you can understand all the link or backlink does not pass the same authority to your website. So, the vehicle building backlink for your website keeps the following posit in your mind. 

2. Brand Mentions For SEO

There are two ways in which another website supports your website and the content on your website.

One is linking to your website (backlinks) and the other is by simply mentioning your website, business, your name, etc. without providing any link to your website.

As we have already discussed that mentions with the link directly help in the better ranking and SEO. But what about unlinked mentioned?

Unliked mentioned are as much as important for SEO as linked mentioned are. The only difference s that people simply click on the link to visit your site but in the unlinked mentions, people will first search for your website/business and then visit your website.

This tells Google that more and more peoples are searching for a particle's website or business by typing in the search bar and Google sees this as the brand signal.

This tells Google that this website has high authority, people like this website and its constant, and people have trust on this website. Ultimately Google will go to rank you higher in the search results.

Getting the brand mention is Good for E-A-T and it makes more and more people trust on your website.

You can convert the unlinked mentions into linked mentions by emails the site owners and ask them to make this change in their article.

3. Social Signal For SEO

According to Google getting social shared doesn't affect your ranking and SEO.

But getting your article shared by more and more peoples on social media can help you in getting traffic to your website and popularity on social media.

This means more people are reading your article and coming to the website. This can result in more backlinks to your website and as we have discusses that backlinks are important to SEO. 

You can get social shared by sharing constant that people like and they willingly share your articles on social media.

For this, you can add a social media button to your website so that users can easily share your content and use free tools to manage your social media accounts.

7. Crawling, Indexing And Ranking

Now, you have done all the SEO for your website in including on-page SEO and Off-page SEO, its time for the website to be crawled and indexed by Google so that Google can start ranking your website in the search results and you can get consistent traffic to your website for free.

Let's see what Crawling, Indexing And Ranking are?

1. Crawling

A Web crawler sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.

You have to make use that when Google bots can easily find your website and pages on your website because your website can't rank on Google if it's not discovered by Google.

You can interlink your article so that Google can crawl all the website pages on the website faster.

To make use that pages on your website are crawled or discovered by Google you can submit your website on Google Search Console for free and add a site to the search console so that it can easily fond all the pages on your website.

Adding your website to Google Search Console is very easy and you can add your website to it in less than 15 minutes.

You should also submit your website to another search console like Bing Search Console so that your website can be ranked on the Bing.

2. Indexing

Search engine optimization indexing collects, parses, and stores data to facilitate fast and accurate information retrieval.

Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, and computer science.

Indexing is the process in which a search engine find the content of the article and store it in the database so that it can be ranked in the search results.

You can use Robots.txt to tell Google about the pages you want Google to crawl, indexed, and to be ranked in the search results.

By using Robots.txt you can block Google bots from whaling and indexing the content of specific pages on your website.

You can use the Google Search Console to see the page that Google has indexed from your website and the pages Google is ranking in search results.

3. Rankings

This is the last step in SEO and rankings. After doing all the Keyword research, content writing, SEO, etc, its time to rank your article on Google so that your website can get the traffic from Google.

After your websites and articles being crawled and indexed by Google, it can take up to a month or more to see the results.

IF you have a new website then this period can much longer. For the latest, first 2 months Google will do the testing with your website and article in the search results.

This is done to better understand the content on your websites and how users are interacting with the website and the content. One the test will be over your article will start ranking in the search results.

You can use the Google Search console to know about the impression, average position of your article, click then your website is getting in the search results, CTR, number of pages indexed by Google, any errors that Google bot having while crawling and indexing your website, is your website is mobile-friendly or not and many more.

After submitting your website to the Google search console it can take 4-5 weeks before any useful data is shown in the search console.

Google uses bots and testing, so it can take time to collect data for your website and how your website os doing in the search results.

Conclusion

This is the basics of SEO, there are many many more things that you have to learn about SEO and how you can generate free traffic from Google.

It can take time to learn about everything but don't worry, there are many websites and tools available for free. SEO keeps on changing, more than 2000 algorithmic updates are made by Google per year.

It's not necessary to learn about all of them but you can keep yourself update with the latest changes in SEO so that you can constantly improve your rankings.

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